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Digital Media Consulting

Posth – Digital Business Development is offering you strategic consulting on corporate, digital development as well as product and project management with competence in implementing specific solutions.

If you are a media company, publisher, intermediary, online shop, or institution and have questions about digital publishing and digital distribution, data analytics and digital market research, or if you are interested in a dialogue about related fields and the digital change in the publishing industry, then please contact me!

Content Identification on the Blockchain

The ISCC is defined as an open and decentralized digital media identifier, unambiguously identifying digital content. It is a unique, hierarchically structured composite identifier, that is generated algorithmically and in a decentralized way. It is built from a generic and balanced mix of content-derived, locality-sensitive and similarity-preserving hashes generated from metadata and content. This inseparably links any specific content to a specific ISCC identifier. Read More …

What is a Smart License?

Smart Licenses are legal representations that will allow rights owners a simple means to offer and trade content globally in a secure and reliable, open and transparent, automated and machine-readable way on the Content Blockchain. Read more …

Content Blockchain Project

The Content Blockchain Project is building the foundational tools that enable journalists, publishers, and media start-ups to create new innovative products, services and business models in the open blockchain economy.

The three building blocks – content identifier, smart licenses and transaction models on the blockchain – will enable the content community to register, reference, rate, distribute, monitor, sell and resell digital content in new and easier ways. The project’s outcome will be a technical, legal and commercial prototype that can be applied to different business models. The key effort is to build the foundational standards and tools to enable interoperability and automation of end-to-end processes.

Publishing Data Networks

With ‘Monitor’, Publishing Data Networks provides publishers with a tool to analyze daily ebook sales data and marketing information for data-supported digital sales monitoring. Current trends in ebook sales from all shops are aggregated, thus made available for evaluation in an integrated reporting platform and can be compared with price development and a range of other market data.

‘Monitor Social Listening’ offers publishers the opportunity to significantly improve their understanding of the traction of ebooks and printed books on various platforms online. The

‘Monitor Benchmarking’ can be used to compare the sales figures of the publisher’s own titles with the overall market development and trends. General market evaluations of genres, pricing and price promotions based on actual sales figures of many hundreds of thousands of ebook titles provide further insightful information on the digital market.

International Digital Distribution

Changes in publishing and distribution technologies offer publishers and authors worldwide the opportunity to break out of their geographic region and to sell books print-on-demand and in e-book formats and sell to readers in the European and global markets—without licensing, directly, at a reasonable cost.

Through my broad international network of marketing experts I am happy to support local publishers marketing books worldwide, which are not licensed in the traditional way, and connect publishers to readers in the various global markets.

Posth Verlag

The Posth Verlag is a small e-book and print publisher of titles in the humanities and cultural studies. Historic research on the margins of traditional disciplines, aspects of modern theory of the 20st and 21st century and research about popular culture of the 20st century are a special focus of the Posth Verlag.

Blog

Occasionally, I blog about digital media and publishing in the 21st century, the time of digital transition. The posts on this blog are intended to accompany digital change in the media industry, providing background knowledge and specialist information as well as analyses of digital topics.

What is a Smart License?

Smart Licenses are legal representations that will allow rights owners a simple means to offer and trade content globally in a secure and reliable, open and transparent, automated and machine-readable way on the Content Blockchain.

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Buying Books with Bitcoin

At 'Boekhandel Hijman Ongerijmd' in Arnhem (NL) you will not only find a nice bookshop run by friendly booksellers, but you can also pay for books with Bitcoin. In the context of an ambitious campaign "Arnhem Bitcoinstad - 's Werelds meest Bitcoin vriendelijke stad",...

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