“Long live the post horn! That is my instrument – for many reasons and and above all for the fact, that you never can elicit the same tone from the instrument with certainty; for there is an infinite possibility in a post horn, and who puts it to his mouth and puts his wisdom therein can never be guilty of repetition: and who hands his friend a post horn for friendly use instead of an answer, says nothing, but explains everything. That’s my symbol.”

(Sören Kierkegaard: The Repitition)

About me – Sebastian Posth

tl|dr – Sebastian is an entrepreneur and consultant in the publishing industry with a focus on digital innovation and decentralized ledger technology. Sebastian is Chairman of the Board of the ISCC Foundation, an independent international nonprofit organization that promotes the development and adoption of the ISCC to become a global standard for digital content identification. @posth

As a publisher, entrepreneur and consultant, I have been working for many years to transform innovative technology into valuable and useful products, services and tools for the publishing industry. It is my personal ambition to support media companies in developing and implementing a digital business model that suits their needs and helps them grow their digital business.

Posth Werk BV offers consulting services, project management and product development for media companies, publishers, intermediaries, retailers, and institutions in the fields of decentralized ledger technology, digital innovation, digital publishing, digital content aggregation and distribution, data analytics and market research.

As co-initiator and contributor to the Content Blockchain Project, I have been building tools and services for authors, publishers, and media start-ups to create new innovative products, services and business models for an open economy on a decentralized ledger.

Since Mai 2019, I am the chairman of the board of the ISCC Foundation. The ISCC Foundation is an independent international nonprofit organization to support and promote open, interoperable and decentralized content identifier technology.

On its annual meeting on 8 May 2019 in Ottawa, ISO TC 46/SC 9 decided to accept the International Standard Content Code (ISCC) as a Preliminary Work Item (PWI) and to establish a working group with experts from various countries and media sectors to continue the joint effort to work on a global standard for digital content identification. I am actively participating in the following standardization working groups:
– DIN-Normenausschuss Information und Dokumentation NA 009-00-09 AA „Beschreibung und Identifizierung von Dokumenten“
– ISO/TC 46/SC 9/WG 18 “Digital-Content-Based Identification”

In 2003, during my studies of German language and literature and philosophy, I began to produce books for publishers with LaTex and InDesign. In 2005 I started my own publishing activities. Please have a look at the product range of Posth Verlag.

As early as 2005 I founded Zentrale Medien, Germany’s first digital distributor and one of the first ebook retail sites and ebook conversion houses. The company was re-branded as KN-digital in 2009 after its acquisition by Koch, Neff & Volckmar, Germany’s largest book wholesaler. 

From 2009 I worked for VVA (arvato media, Bertelsmann AG), the largest distributor for books and e-books of major publishing groups like Random House, Bastei Lübbe, Kosmos or Hanser, DuMont and about 200 other publishers. As Director Digital Content Distribution, I was responsible for the development of digital media distribution and accounting software (BIC-Media).

From 2013 until 2019 I was founder and managing director of data analytics company Publishing Data Networks. We offered ‚Monitor‘, a tool for sales and marketing data analysis to publishers and authors, designed to support digital marketing and sales.

Interviews & Presentations

Blockchain Applications in Publishing. The Publishing Fair 2019, Torino, 24 November 2019

Radical Thinking Required. Blockchain and the Cultural Industries. IFFRO World Congress and Annual General Meeting 2019, Edinburgh, 5 November 2019 

Blockchain – The Future of Rights? Frankfurt Rights Meeting 2019, Frankfurt am Main, 15 October 2019  

Blockchain in der digitalen Distribution: Eine praktische Annäherung mit dem ISCC. Jahrestagung IG Digital during the Buchtage 2019, Berlin, 17-18 May 2019 

Content Blockchain & ISCC. DPUB Summit Conference, Paris, 25-26 May 2019 

Hands on the Blockchain. Readmagine Conference, Madrid 4-6 May 2019 

ISCC – International Standard Content Code. Presentation at the ISO/TC 46/SC 9 Meeting, Ottawa, 8 May 2019

Werkstattbericht Content Blockchain, EbookCamp, München, 8 February 2019 

ISCC – Kick-off für Blockchain-Anwendungen in der Medienbranche? Interview with Buchreport, Dortmund, 21 November 2018

Decentralised, censorship-proof, blockchain-friendly: could ISCC be the new ISBN for books? Interview with The Bookseller / FutureBook, London, 31 October 2018

Content Blockchain for the Media Industries, TheArts+, Frankfurt am Main, 13 October 2018

The Content Blockchain and the ISCC Standard Identifier, Frankfurt am Main, 10 October 2018

Keynote: Blockchain – Specific Use Cases for NSBs/SDO’s? 2nd International Standards Technology Forum, Frankfurt am Main, 9 October 2018

The Content Blockchain Project, Vierde vrijdag! The Hague, 28 September 2018

Rights Management and Formats: Blockchain for the Publishing Market, 5th International Digital Distributors Meeting, Madrid, 6-7 June 2018

Building Blocks for the Content Community – Blockchain und Verlage. In: Blockchain, Metadaten und Produktinnovationen, digital publishing report 11/2017, November 2017

The Success of Mobile Book Distribution in Emerging Markets. The Markets, Global Publishing Summit, Frankfurt am Main, 13 October 2015

Marketing for the Future. Workshop. Globalocal, New Delhi, 13 February 2015

Global Distribution And Marketing Of Ebook Content. Workshop with Indonesian publishers, Jakarta, 7-9 September 2014

Table Session, Werkstatt Buchkarrieren [On Marketing And Bestseller Lists]. Buchreport360°, Dortmund 3 July 2013

Libraries in a Digital Age. Media Evolution Conference, Malmö, 21 August 2013

Daten im Dialog. Monitoring, Marketing und der ‘Trade Impact Factor’. [Data Dialogue. Monitoring, Marketing And The ‘Trade Impact Factor’]. Verlag 3.0: New Marketing, Big Data, Innovative Media – Wie das digitale Marketing das Publishing Business verändert. Buchakademie München,  4. July 2013

On Podium at TOC Buchreport, Getting Ebooks Mainstream, Berlin, 23. April 2013

Monitor, Or What Is A Trade Impact Factor? IfBookThen 2013, Milan, 19. March 2013. Video on Youtube: 4 Data Business Models presented at IfbookThen 2013. Charts on Slideshare: http://www.slideshare.net/sposth/ibt13-slideshare

Mit Daten statt Intuition entscheiden. Sebastian Posth über Vorteile von Big Data für Verlage. [Data vs. Intuition. On The Advantages Of Data Driven Ebook Distribution] Interview, 21 February 2013, Buchreport.online

Ebooks In The Global Marketplace. DBW Webcast, 6. November 2012

Europas Märkte. E-Books bei unseren Nachbarn oder Auf der Suche nach den verborgenen Zahlen [Ebook Markets In Europe]. Kindermedienseminar, Buchakademie München, 24 November 2011

Jetzt – erst Recht. Herausforderungen bei der Verwaltung von Lizenzen und digitalen Nutzungsrechten. [On The Challenges Of Administrating Digital Rights & Licenses] E:PUBLISH – Kongress für Neues Publizieren, 17 November 2011

Current developments in setting standards for rights & licensing and sales metadata. Presentation, 11 October 2011, O’Reilly Tools of Change Conference, Frankfurt – Video on Youtube: Sebastian Posth at the TOC Frankfurt 2011

Standards für das digitale Spielfeld. Sebastian Posth über neue Herausforderungen auf dem E-Book-Markt. Interview, 10 October 2011, Buchreport.blog

The digital rights quagmire. On the complexity of digital publishing rights. Interview, 4 October 2011, O’Reilly radar

Über die Leistungen eines Digitalvertriebs im sich “normalisierenden” Ebook-Geschäft [On The Benefits Of Digital Distribution In A “Normalizing” Ebook Business], Interview, 14 August 2011, Buchmarkt.de

E-Reader noch nicht abschreiben. [Do Not Write Off Ereaders], Interview, 2 February 2011, Buchreport online

Ebook Publishing. Über Gadgets, Medienhypes und (andere) seriöse Perspektiven der Verlagsbrache [Ebook publishing. On gadgets, media hypes, and other (reliable) developments of the publishing industry], Ringvorlesung Berufsfelder, Presentation, 24 April 2009 at the Ruhr University, Bochum

Mobiles digitales Lesen. Entwicklungen und Perspektiven im Bereich der Reader [Mobile Digital Reading. On Current And Future Developments Of Reading Devices], Die Bibliothek in der Jackentasche? Perspektiven digitaler Medien in öffentlichen Bibliotheken, Vortrags- und Diskussionsveranstaltung, Presentation, 23 April 2009 at the Media University, Stuttgart

E-Books. Was bietet der Markt? [E-Books. The Market], Medienzukunft, Zukunftsmedien: Von Gutenberg zum Web 2.0, Kooperationsseminar der ekz mit der Sektion 1 des Deutschen Bibliotheksverbandes e.V. (bdv), Presentation, 3 March 2009 at the ekz, Reutlingen

Die digitale Verlagsauslieferung — Format- und plattformübergreifende Vertriebslösungen für E-Books [Digital Distribution. Format- And Platform-Independent Solutions For Ebook Publishing], Presentation, 15 October 2008, at the Frankfurt Bookfair, Frankfurt am Main

Verlage brauchen eine digitale Auslieferung. Sebastian Posth zu neuen Anforderungen der Verlage [Why Would Publishers Need A Digital Distributor? On New Challenges For Publishers], Interview, 3 September 2008, Buchreport online

Die digitale Verlagsauslieferung — Format- und plattformübergreifende Vertriebslösungen für E-Books [Digital Distribution. Format- And Platform-Independent Solutions For Ebook Publishing], Presentation at the 10. Crossmedia Forum, 18 September 2008, München

Publishers and Readers. Aspects of Digital Distribution in an Expanding E-Book Market, Now it Gets Real: Making, Selling, Distributing, Discovering And Using E-Books, Presentation At The STM Book 2.02 Seminar, 17 April 2008, London

Digitale Verlagsauslieferung – neue Lösungen für E-Publishing und Online-Vertrieb [Digital Distribution. New Solutions For Epublishing And Online Distribution], Presentation at Frankfurt Bookfair, 12 October 2007, Frankfurt am Main

Printed Publications

Descentralización y escasez. Blockchain e industria culturales [Decentralization and Scarcity — Blockchain and the Cultural Industries], in: Anuario AC/E 2019 De Cultura Digital, hrsg. Acción Cultural Española, Madrid 2019

Der Weg zur digitalen Professionalisierung. Über (fehlende) Trenddaten zu E-Book-Verkäufen [The Way To Professionalize Ebook Publishing. On Missing Salestrends], in: buchreport.magazin, 10/2012, S. 102f.

Digital dabei sein. Die Buchhandlung als augmentierter Raum [The Bookstore As An Augmented Space], in: Buchmarkt, Nr. 5, 2011

Publishing ist Rechtehandel [Publishing Is A Rights Business], Übersetzung von Mike Shatzkin mit Einleitung, in: buchreport.magazin 12/2010 (Translation)

Recherche und Vertrieb elektronischer Publikationen [Search & Distribution Of Epublications], in: wissenschaftsmanagement 5, 2009

E-Books, Reader und ihre Formate – Einige Anmerkungen zur Zukunft elektronischer Publikationen (in Bibliotheken) [Ebooks, Devices & Their Formats. Annotations On The Future of Epublishing (in libraries)], in: BuB Forum Bibliothek und Information, 2009

Neue Vertriebswege für den digitalen Konsumenten [New Ways Of Reaching The Digital Reader], in: buchreport.spezial Herstellung & Management, 2008

Paul de Man: Versprechen (Gesellschaftsvertrag) [Promises (Social Contract)], in: Manfred Schneider (ed.): Die Ordnung des Versprechens, Munich 2005 (Translation)


German (native), English, Dutch

Additional Skills and Interests

Swimming and Martial Arts (Wing Tsun, Modern Arnis, Dim Mak)