Decentralization and Scarcity — Blockchain and the Cultural Industries

New post on the structural implications of blockchain technology and cryptocurrencies for the creative community in a truly decentralized media environment. It tries to give a brief outlook on the future of business models, services and applications for writers and artists as well as for other professionals within the cultural industries and institutions.

It has been written in January 2019 and has been published by the Acción Cultural Española (AC/E) in the AC/E Digital Culture Yearbook 2019 in Spanish language on May 8, 2019. You can download the e-book for free.

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Digital Innovation and Blockchain Applications

Posth Werk BV is offering strategic consulting on corporate, digital development as well as product and project management with competence in implementing specific solutions.

For many years we have worked together with companies, publishers, intermediaries, online shops, or institutions on implementing digital strategies, building tools and applications to drive innovation in the media businesses.

Feel free to reach out and start the conversation!

ISCC - International Standard Content Code

Freely accessible standard identifiers, which are specifically designed to manage digital content, are a fundamental prerequisite for efficient transactions in a decentralized and increasingly heterogeneous media environment.

The ISCC (International Standard Content Code) is the first open, generic identifier designed for digital media content. It can be used to register content on the blockchain and also in off-chain environments.

Content Blockchain Project

The Content Blockchain Project was initiated in 2016 by a consortium of publishing, law and IT companies to research the possibilities of using blockchain technologies to advance the content and media ecosystem. In 2016, the project has received an initial funding from Google’s Digital News Initiative to do research and development on the opportunities of blockchain technology for the media industry.

The Content Blockchain Project itself is run as an open non-profit initiative and is building foundational technologies for the media ecosystem. Our goal is to create a decentralized, global, digital infrastructure for the creative community to discover, register, navigate, offer, sell and license digital media content and otherwise exchange value over the network.

Content Blockchain Project honored with the 'digital publishing award' 2019

The Content Blockchain Project is the winner of the ‘digital publishing award’ 2019 in the category ‘startups’. The collaborative initiative has been awarded in recognition for its ambition to trigger digital innovation in the publishing industry by promoting a blockchain infrastructure dedicated to media content. The project also provides tools and standards with immediate utility for publishers that want to engage with decentralized ledger technology.

The ‘digital publishing award’ is hosted under the patronage of the German Federal Ministry of Economic Affairs and Energy. 

Posts on

Content Identification on the Blockchain

The ISCC is defined as an open and decentralized digital media identifier, unambiguously identifying digital content. It is a unique, hierarchically structured composite identifier, that is generated algorithmically and in a decentralized way. It is built from a generic and balanced mix of content-derived, locality-sensitive and similarity-preserving hashes generated from metadata and content. This inseparably links any specific content to a specific ISCC identifier.

What is a Smart License?

Smart Licenses are legal representations that will allow rights owners a simple means to offer and trade content globally in a secure and reliable, open and transparent, automated and machine-readable way on the Content Blockchain. Read more …

Publishing Data Networks

With ‘Monitor’, Publishing Data Networks provides publishers with a tool to analyze daily ebook sales data and marketing information for data-supported digital sales monitoring. Current trends in ebook sales from all shops are aggregated, thus made available for evaluation in an integrated reporting platform and can be compared with price development and a range of other market data.

‘Monitor Social Listening’ offers publishers the opportunity to significantly improve their understanding of the traction of ebooks and printed books on various platforms online. The

‘Monitor Benchmarking’ can be used to compare the sales figures of the publisher’s own titles with the overall market development and trends. General market evaluations of genres, pricing and price promotions based on actual sales figures of many hundreds of thousands of ebook titles provide further insightful information on the digital market.

International Digital Distribution

Changes in publishing and distribution technologies offer publishers and authors worldwide the opportunity to break out of their geographic region and to sell books print-on-demand and in e-book formats and sell to readers in the European and global markets—without licensing, directly, at a reasonable cost.

Through my broad international network of marketing experts I am happy to support local publishers marketing books worldwide, which are not licensed in the traditional way, and connect publishers to readers in the various global markets.

Posth Verlag

The Posth Verlag is a small e-book and print publisher of titles in the humanities and cultural studies. Historic research on the margins of traditional disciplines, aspects of modern theory of the 20st and 21st century and research about popular culture of the 20st century are a special focus of the Posth Verlag.


Occasionally, I blog about digital media and publishing in the 21st century, the time of digital transition. The posts on this blog are intended to accompany digital change in the media industry, providing background knowledge and specialist information as well as analyses of digital topics.